![]() Anyway, enough on that, even though the story is strongly present in the game, it is certainly not key to their success. The key to their success lies underneath, in the game’s mechanics and their wild mix of RPG and Clothes’ Design. This is a world where the only crime is to have an empty wardrobe. So Love Nikki puts clothes at the bottom of the Maslow pyramid. So far on all platforms it earned a Total Revenue of over $ 140 M. It is clear that the anime style dressing game is popular not only in Asia but is growing fast in the US as well. On the graph below I marked the game’s releases in the main countries. Revenues since launch have been growing constantly. Overall, this mix would seem like a very risky idea (not to mention the sometimes random use of English), but it worked! Cherry on top is the anime style, that is believed to be more favoured by men in the West. And Love Nikki was originally made in China and published by Tencent.Īside from that, the most surprising fact is that the game was designed for a female audience with a quite hardcore meta from Japanese RPGs. Now this is surprising because as you know very few Asian games succeed in the US. The title was launched in US in 2017, and during the same year it hit the Top 100 Grossing on iOS. Has an incredibly deep RPG with tons of content.” “Love Nikki, underneath its cute exterior, Then did an article about the game and I couldn’t agree more. Love Nikki turned out to be much more than that - an RPG about fashion. ![]() At that time I was looking for more games like Covet Fashion but with a larger gameplay variety. While I was browsing through my Instagram some time ago, I got an Ad for Love Nikki Dress Up Queen. As a true industry veteran, she's also worked for MissinGames and Gameloft too. If you like her article, please comment below and let her know! Before that, Marina was a Senior Game Designer at Social Point, working on the acclaimed Monster Legends. This is a guest post by Marina Yeremenko, a Senior Designer at King.
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